Racism in sport using indians as sport logo

A flood of DeChief tweets followed in support, and along with it came backlash—aimed at Brown—from diehard fans. All five teams that appropriate the Native American image for their mascot the Cleveland Indians, the Washington Redskins, the Atlanta Braves, the Kansas City Chiefs, and the Chicago Blackhawks have in fact adjusted their logos over time. In light of the DeChief movement, USA Today recently ran graphics with all the logos, used by all five teams, over the years. The chart makes it glaringly evident that these teams have a major branding problem:

Racism in sport using indians as sport logo

Today, that support is stronger than ever.

Ending the Era of Harmful “Indian” Mascots | NCAI

Rooted in the civil rights movement, the quest for racial equality among American Indian and Alaska Native people began well before NCAI established a campaign in to bring an end to negative and harmful stereotypes in the media and popular culture, including in sports.

Sinceno professional teams have established new mascots that use racial stereotypes in their names and imagery. Nearly 1, still remain today.

From the early 's up until today, the term has been carried on as a racial slur in popular culture. This derogatory term was selected by team owner George Preston Marshall for use by the team in at a time when Native people were continuing to experience government and social policies to terminate tribes, assimilate Native people, and erase Native human and civil rights.

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Marshall's reputation as a segregationist and racist was only just beginning to make a mark on society and sports. The Washington football team did not integrate until 30 years later, when Marshall was forced to do so. While the team has moved on from Marshall's segregationist policies, it has refused to close the chapter on Marshall's ugly use of race-based marketing at the expense of Native people and communities.

Rather than truly honoring Native peoples, the organization has carried on its legacy of racism and stubbornly holds on to its ugly past.

Read more about the team's history - download NCAI's comprehensive report for more background information. Infollowing the launch of the organization's campaign againts "Indian" stereotypes, representatives of NCAI, the American Indian Press Association, the American Indian Movement, and others reached out directly to the team owner to request that the franchise change its name.

Racism in sport using indians as sport logo

Since that moment in time there have been substantial efforts to call for the name change. InNCAI membership passed a resolution against the team name: Patent Office ruled that the R-word is "disparaging to Native Americans" and therefore not entitled to taxpayer-financed copyright protections.

While Native opposition to the name has not waivered, public concern about the Washington football team's name has grown.Cleveland Indians logo.

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Kansas City chiefs logo. Other teams have replaced offen­sive imagery with other icons or let­ter­ing. But is this enough? In an inter­view with Co. Design, National Congress of American Indians’ Deputy Direc­tor Robert Holden explained that the “neu­tral­ity” of .

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May 04,  · But four other franchises in the four major professional team sports also use Indian-themed names — MLB's Indians and Atlanta Braves, the NFL's Kansas City Chiefs and the NHL's Chicago Blackhawks.

Search and browse our historical collection to find news, notices of births, marriages and deaths, sports, comics, and much more. The use of terms and images referring to Native Americans/First Nations as the name or mascot for a sports team is a topic of public controversy in the United States and Canada.

- The Washington Post