Royal hotel case study

Aubrey de Vere, 20th Earl of Oxfordcolonel of the regiment in Restoration: There were three troops: King's Troop was at Canterbury, but one was usually at Southwark.

Royal hotel case study

Restaurant, banqueting hall, bar, conference facilities etc Recreation facilities Personnel The increase changes in the marketing place have made it necessary for hotel to become more market oriented in offering of their services.

Royal hotel case study

They aim at satisfying their customers needs as well as fulfilling their own organization goals. They have been many developments and changes in the hotel reflect trends in the economic, political and business environment with other being a consequence of technology ad social changes.

It was recently that hotels became more concern with marketing of services. Expansion as well as competition among hotel organization or operators has occurred with rapid increase in recent years.

These hotels hve to restructure their principle and practices to adopt to changes that are talking place n the industry. From a close observation of hotels in Warri one would realize that a lot has to be done in order to improve the efficient, effective of hotels operations.

It is the aim of this research work to explore all the available avenues for the improvement of the effectiveness of hotels operations in Warri because when compared with other states or cities, their operations are still poor and inadequate. Marketing concept is expressed in a focus on growth which there is continuing planned effort to enlarge of market.

However, the concept means that a business aim towards satisfying its customer.

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While making a profit, the concept call for hotel management and employees to plan marketing strategies towards achieving customer satisfaction and organization goals. In scheduling hotel activities whether for long range planning done at top management level or operational duties done at the employee level the two goals of guest satisfaction and profit should be kept in mind at all times.

Royal hotel case study

All company activities research, production, finance and sales are devoted to finding out what customers wand and then creating the product and services to satisfying these wants.

The theory holds that hotel activities are co- ordinate to meet the needs and wants of customers, profit will result. The philosophy of marketing concept means that marketing should begin and end with customers. Lack of adequate trained and skillful person at supervisory level to organize and undertake effective on the job training for the operative at the basic technical level 2.

The problem of high rate of labour turnover in hotel industry 4. Delay in providing rooms, bars and restaurants services.

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Lack of adequate knowledge of hotel finance 6. Non application of marketing concept by some hotel industries 7.

It is the desire of the researcher that scholars on this topic would see further needs to use the information, data provided to enrich their works. Also to find solution to these problems highlighted earlier and to re- state the importance of consumers satisfaction when applying marketing concept.

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Training of hotel personnel to acquire skilled manpower for achieving higher standard of services Hotel should attach priority to the recruitment of hotel school graduates to enhance professionalism and facilitate the access of the graduates to responsible posts.

Application of marketing concept will help to improve the poor quality and inadequacy of services rendered by identifying that customers want satisfaction is the economic and social justification of their hotel existence.

Improvement of their marketing effort and addition of new service or to be service oriented on the exist ones. Providing computerized check in and offering express checkouts facilities to ease delayed. Based on his, the study is focused on Royal Ark Hotel Limited. This research study has been limited by some factors which are Time: Research work of this nature require some months for effective completion unfortunately, time constraint on part of the researcher has prevented him from making use of all the required time.

There is an insufficient funs for researcher to carryout his research work in all the hotels in Warri or the entire country.Royal Hotel Case Study – Royal Hotel 1. Briefly (2 paragraphs or less) describe the facts of the case.

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Case Overview The Royal Hotel Case Study is about an MBA student Blake who has two weeks of consulting training and is on his first internship at the hotel where he has to develop a hotel maintenance management and issue tracking system.

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Case Studies. Read how others are implementing and benefitting from environmentally and socially responsible management. Nov 16,  · Case Study – The Imperial Hotel, London The Imperial Hotel is a London bedroom hotel, which is owned and managed part of a well-known international branded chain of hotels in the 4 star market – Star Hotels which operates 25 hotels in the UK.

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